Sleepyhead Menu

This menu was created to give a refresh to Sleepyhead’s current one. The design targets young adults and uses minimalistic line art and muted spring colors to create a happy and modern visual identity that aligns with their stores. Elements such as the honeycomb accent are apparent in their cafes, lines leading to each price helps the viewer follow, and condensing similar items with the same price minimizes the menu, resulting in a design that stays true to Sleepyhead’s aesthetic,
while making a large menu easier to consume visually.